Build the business behind the store

Use these guides to plan operations as well as storefront design. They describe the product as implemented, not a promise of earnings.

Merchant team reviewing store operations together

Start with the full workflow

Define your audience and support responsibility before deciding which packages to feature. Configure payment and wholesale funding before inviting customers to buy.

Make the numbers honest

Price each plan using wholesale cost, payment fees, refunds, marketing and customer support. Use a contribution model instead of treating markup as profit.

Your next step

Make the store your own.

Create a free merchant account, then prepare payments and wholesale funding before your first sale.

Create your free store